Sox Footwear is proud to announce a new distribution partnership with Rush Sports. Customers can expect to see our exclusive Premium Knit and Printed socks distributed at top cycling stores across South Africa.

“We’re very excited to collaborate with world-class brands and to be associated with Rush Sports. Their energy, work ethic and knowledge of cycling is truly contagious and we believe this is exactly the partnership we needed to grow the brand.” Jacques Pretorius – Sox Footwear Owner

To find out where you can find Sox Footwear at the nearest cycling stockists, please contact Rush Sport for more information.

Who is Rush Sports?

Rush Sports is a focused and fast growing distributor of cycling products in Southern Africa. Founded in 2005, Rush Sports has grown from humble beginnings under the leadership of young Chief Operating Officer, Andre van Aarde. Since 2015, Rush Sports has attracted experience and capital to support rapid and sustained growth. Building on the experience of the company Chief Executive Officer, Brandon Els, the company now boasts integrated reporting systems, a dynamic product, sales, marketing and management team, a highly supportive and engaged customer base, and lists over 3000 SKU’s from leading brands such as: Santa Cruz, Maxxis, Enduro, CycloPlus and more.

“My plan from the beginning was to provide my customers with great product, service and exceptional value in the industry that I love – The cycling industry. I am proud of the growth of Rush Sports, and as a team we work hard daily to deliver our objective.” Andre van Aarde – Founder and Chief Operating Officer