The Sox Footwear team is stoked to announce our new collaboration with Hasie & The Robots. The edgy street art designs were all created by artist Johan Johnston; the man behind the brand. Each pattern, colour and shape of the 5 designs were carefully selected by Johan and emerged as a symphony of robots and techno-inspired socks.
“Sox Footwear is a South African company that is proud to showcase our heritage through our socks. It is exciting to see a talent like Johan emerging onto the cycling scene and breathing life and unconventional approaches to shoes, helmets, bikes and now socks to his collection.” Jacques Pretorius, Sox Footwear Co-Owner
“Working on custom design elements always makes me happy. Hasie & The Robots is opening up to the local market and showcasing something different and original in partnership with Sox Footwear.
Good Bye Boring! Hello, Strange Beautiful.”Johan Johnston, Hasie & The Robots
The official launch of the 5 brand new designs will be live on Monday, 10 May 2021: www.soxfootwear.com
The inspiration behind the designs
Vivid colours and interesting street art design with a robot theme. Geometric patterns and clean line work. Out with the boring flat colours, in with the HASIE.
About Hasie & The Robots
Hasie & The Robots is a proudly South African brand created and owned by artist and illustrator, Johan Johnston. Fueled by his zeal for art and animation, Johan breathes life into his work with every brush stroke. “Hasie and The Robots as a brand is an infinite playground where colour, shapes, and textures come alive organically. I draw what I imagine and my imagination is limitless… it’s magical.”